![]() ![]() Once you have segmented your target audience, you can use the segmentation tools provided by the various marketing automation tools you use to set up multiple marketing campaigns to target the different segments. Target audience segmentation will help you to understand the target audience of your company, and which segments of your target audience should be targeted first, which should be targeted in second, and so on. You need to know when, where, and with whom your company should market. In this chapter, we will discuss the basics of target audience segmentation, so you know how to identify your target audience, which segment should be targeted first, which segment should be targeted in second, and so on. ![]() ![]() Marketing department at your company may have a target audience for its products and services, but you must also know what segments of your customers should be targeted by your B2B marketing campaign, and what should be your marketing strategies to target those segments. The target audience is no longer customers, but business partners, intermediaries and others who will assist your company in achieving its goals. ![]()
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